A little bit of theory
At their simplest, moldings are a means of applying light- and dark-shaded stripes to a structural objects without having to change the material or apply pigments. The contrast of dark and light areas gives definition to the object.
Imagine the vertical surface of a wall lit by sunlight at an angle of about 45 degrees above the wall. Adding a small overhanging horizontal molding to the surface of the wall will introduce a dark horizontal shadow below the molding, which in consequence is called a fillet molding. Adding a vertical fillet to a horizontal surface will create a light vertical shadow. Graded shadows are possible by using moldings in different shapes: the concave cavetto molding produces a horizontal shadow that is darker at the top and lighter at the bottom; an ovolo (convex) molding makes a shadow that is lighter at the top and darker at the bottom. Other varieties of concave molding are the scotia and congé and other convex moldings the echinus, the torus and the astragal.
Placing an ovolo directly above a cavetto forms a smooth s-shaped curve with vertical ends that is called an ogee or cyma reversa molding. Its shadow appears as a band light at the top and bottom but dark in the interior. Similarly, a cavetto above an ovolo forms an s with horizontal ends, called a cyma or cyma recta. Its shadow shows two dark bands with a light interior.
Źródło: https://en.wikipedia.org/wiki/Molding_(decorative)#Theory
The most interesting ideas for your own business
Currently, the vast majority of the population is not fully satisfied with their work, which of course is not very positive phenomenon, because professional life is actually just as important as family. Fortunately, people are courageous and determined for this to succeed, they have a good chance of success in their own business. Consider the activities to niche, for example. Stucco, so the plant performing various types of decoration and finishing building materials plaster. This is an area that can not arouses great demand, but it certainly is attractive because of the small number of companies specializing in this field. Even in a big city you can find up such plants.
Facts from Wikipedia
Ceilings have frequently been decorated with fresco painting, mosaic tiles and other surface treatments. While hard to execute (at least in place) a decorated ceiling has the advantage that it is largely protected from damage by fingers and dust. In the past, however, this was more than compensated for by the damage from smoke from candles or a fireplace. Many historic buildings have celebrated ceilings. Perhaps the most famous is the Sistine Chapel ceiling by Michelangelo.
Ceiling height may have psychological impacts
Źródło: https://en.wikipedia.org/wiki/Ceiling#Elements